Sae Design Group

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A Strategic Creative Studio

Sae Design Group

Planning for longevity

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Project

Sae Design Group had the pleasure to work with local urban planning company, Munekiyo Hiraga, to redesign their website. The process included taking the site apart, doing UX studies, many thoughtful discussions, and reconstructing the site from the ground up. Our approach centered around creating a better user experience, intuitive content flow and improving visual impact. The larger goals: to showcase Munekiyo’s services and work in a compelling way, to emphasize MH’s core values centered around aloha, and to connect users to the very heartbeat behind all the hard work—the team.

To celebrate their 35th Anniversary, the revamped logo commemorates their years of excellence and dedication. The site’s new contemporary look includes an updated color palette, fonts, custom icons and illustrations, animations, photography, graphics, and a revamped logo. The elements work together to represent Munekiyo Hiraga’s local warmth and commitment to excellence in service of Hawai‘i. The new site is also now mobile-friendly.
Furthermore, we saw the new website as an opportunity for MH to elevate their storytelling by giving their Mission & Vision, Story, and their Aloha Response Journey individual spaces to shine.
Munekiyo Hiraga Aloha Response Journey Mural
The Aloha Response Journey, the guiding principles in everything Munekiyo Hiraga does, has its own animated illustrations and mural.
Munekiyo Hiraga values illustrations: Timely, proactive, Strategic & thorough, quality, gratitude, selflessness, humility
iPad view of Munekiyo Hiraga's project thumbnail images
Munekiyo Hiraga services illustrations shown on the carousel from their home page.

Establishing a visual language through illustration was an important way to highlight MH's services and work. Collages of illustration and photography are used to convey meaning and punctuate their expertise.