We are casualdiverseexcitinginteractivedelightfulcollaborative
(like aloha friday)
(like a plate lunch)
(like mango season)
(like the electric slide)
(like free samples)
(like coconut wireless)
We believe that every company, big or small, has a unique story to be told. We are inspired by our clients and understand that thoughtful design is curated through honest collaborative relationships.
We understand there’s no such thing as one size fits all. Our results reflect our ability to be mindful of appeal that suits your voice, strategy for long term sustainability, and creative solutions that are authentic.
Services
Branding
Naming
Logo Design
Visual Identity
Brand Strategy
Brand Guidelines
Packaging
Retail Packaging
Food & Beverage
Point-of-Purchase
Product Displays
Specialty
Digital
Web Design
Web Development
UX Design
Motion Design
Video & Reels
Strategy
Discovery Sessions
Competitive Research
Consumer Profiles
Brand Positioning
Tone of voice
Stationery
Publication & Editorial
Menu Design
Signage & Environmental
Apparel & Swag
Marketing
Campaign Strategy
Ad Design (Print/Digital)
Direct Mail
Social Media Campaigns
Recognition
- PELE Awards 2024 | 1 Judge’s Award, 1 Gold, 2 Silver, 1 Bronze
- PELE Awards 2023 | 1 Judge’s Award, 4 Gold, 3 Bronze
- PELE Awards 2022 | 1 Gold PELE Awards 2021 | 2 Gold, 3 Silver, 1 Bronze
- PELE Awards 2020 | 1 Bronze
- PELE Awards 2019 | 1 Gold, 2 Silver, 1 Bronze
- American Advertising Federation, District 13 Saedene Ota, 2018 Silver Medal
- National Silver ADDY® Award 2018 | Advertising Industry Self-Promotion
- AIGA Hawai‘i 5-0 Awards 2017 | Top 5 in Show (1x), Excellence (9X)
- National Silver ADDY Award 2012 | Aqua Hotels & Resorts Hawai‘i, The Modern
- National Silver ADDY Award 2009 | Mauna Kea Beach Hotel Collateral
- PELE Award Best In Show 2008 | Mauna Kea Beach Hotel Collateral
- Global Packaging Design Silver Award 2007 | Beverage World: Hawaiian Springs
167 Pele Recognitions
46 Pele Awards
1 Best of Show
3 Judge’s Awards
Take it from our clients
Lili‘uokalani Trust
Kahuku Farms
VIP Foodservice
Halekulani
The Modern Honolulu
Piiholo Ranch
Lineage
Hale Mahaolu
Hawai‘i Care Choices
Montage Hotels & Resorts
Alexander & Baldwin
Grand Wailea
Ohana Pacific Health
Pā‘ia Sugar Mill
Goodfellow Brothers
Kā‘anapali Beach Resort
G70
Four Seasons Wailea
Four Seasons Lāna‘i
Avalon Group
Āhē Group
Haleakala Ranch
Kaulana Mahina
The Kahala Hotel
Lion Coffee
Liko Lehua
Mahi Pono
Maui Police Department
Roselani
Roselani
Maui Health System
Maui United Way
Pacific Media Group
Pacific Pipe
Ritz Carlton Waikīkī
Royal Hawaiian Center
Pacific Whale Foundation
The Surfjack Hotel
Tradewind Group
University of Hawai‘i Maui College
The Shops at Wailea
Sun Noodle
Servco Lexus
Ali‘i Kula Lavendar
Aqua Hotels & Resorts
Dukes Lane Market & Eatery
Espacio Hotel
Hawaiian Airlines
Hawaiian Host
HFS
Hale Ka Lae
Hale Mahaolu
Home Maid Bakery
Halepuna Waikīkī
Island Grocery Depot
Island Insurance
Kamalani
Kuilima Farms
Lineage
Maui Arts & Cultural Center
Mamalani
Maui Cattle Co.
Maui Crisps
Mama’s Fish House
Maui Land & Pineapple Company
Maui Nui Strong
National Park Service
Ocean Course Hokuala
Alexander & Baldwin
Pacific Rim
Maui Arts & Cultural Center
Sunset Chasers
Think Mink
My Marketing materials are only as good as the form, function and design. I use Sae Design Group to ensure I get the “WOW” factor every time.(former) Co-Owner & Director of Marketing & Public Relations, Ali‘i Kula Lavender
Sae Design Group has been a valued partner producing excellent work from branding to print & electronic marketing to collateral. Sae and her talented team have played an integral part in establishing the Aqua brand and we look forward to working together to take us to the next level.Senior Director of Marketing, Aqua Hospitality
Roselani Ice Cream and Sae Design Group share the values that have made both companies respected members of the Maui community and that always makes for the most successful partnerships.Vice President, Roselani Ice Cream Division Maui Soda & Ice Works, Ltd.
Only a select few possess the vision that Sae Design Group has – to see things clearly from the consumer perspective. That ability is essential in today’s cluttered world, where you only have a second to draw one’s attention. Seeing beyond a single package, they take an expansive view to create greater impact when our products are displayed together. Reaching further, their designs are impactful across all media where our brand and products are shown. We are constantly amazed at how their work clearly says – this is Hawaiian Host – you must have it!CEO, Hawaiian Host, Inc.
Sae led us in a direction that ultimately concluded with a package design of both bottle and label, that won a Silver Award for Packaging by Beverage World Magazine. Hawaiian Springs has since incorporated this distinction into its marketing efforts in both Hawaii, the U.S. mainland and Asia with growing success. She was extremely patient at times when necessary, and was diligent in completing certain tasks along the way that were time sensitive. I would recommend Saedene Ota and her firm to anyone.Chairman and CEO, Hawaiian Springs, LLC.
Their graphic design work from initial concepts to final executions has always been stellar, on-target, and in-line with our marketing strategy and goals. Hale Makua Health Services is fortunate to have had the opportunity to work with Sae Design Group on the visual rebranding of the organization from logo conception to execution across all mediums, including photography, print collateral, and website design, creating a more cohesive and powerful brand image.Executive Assistant & Marketing Manager, Hale Makua Health Services
Saedene’s specialty in logo design and branding is unmatched in Hawaii – she took the time to listen to our needs as we underwent a major renovation and re-branding process. She wanted to know our long term goals and worked with us to create a logo that best suited our new brand and image.General Manager, Ka‘anapali Golf Courses
Working with Sae Design Group has been a great experience. They listened closely to what we were looking for in a logo before giving us some great options to look at. We couldn’t be happier with how the process went and the outcome of the logo we chose.Director Of Golf, Four Seasons Resorts Lana‘i
Saedene and her team have been a tremendous support in helping us not only design but truly conceptualize and realize our dream of our new company "The Market" For every comment we get about how good the food is....we get two commenting on the design!!!! Thanks a million Sae!!!!President, Pazo Restaurant Group, Inc. (Capische? &; The Market Wailea)
Sae Design Group is a key member of our team. They are often put into a situation to produce high quality material in a very short period of time -- and they always deliver. Thank you Saedene and Steve for all you do!Director of Marketing, Four Seasons Resort Maui
Sae Design Group is a real partner in our branding. They spend time to get to know our product and immerse themselves in our culture to provide winning design, print and electronic elements that represent our iconic brand at Grand Wailea, a Waldorf Astoria Resort.
Director of Public Relations & Marketing Communications, Grand Wailea Resort We have worked with Sae Design Group for over 15 years - from full advertising campaigns for Old Lahaina Luau to logo development for Star Noodle and Leoda's Kitchen and Pie Shop. It has been a pleasure to work with Sae and her talented team on each project. They are creative and innovative as well as patient and understanding of the needs of their clients - not to mention they are just super nice folks.Old Lahaina Luau
Sae Design Group was a wonderful and patient thought partner as we undertook a complete website build and design from scratch. Because of the outstanding work that went into our new site, we are now reaching many more of the Queen’s beneficiaries and helping them to get connected to programs and services. This is exactly what we hoped for when we started this project.Director of communications and marketing, Liliʻuokalani Trust