Sae Design Group

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A Strategic Creative Studio

Sae Design Group
Work Studio Strategy Contact

Bridging Brand to Business

What is brand strategy?

Our Brand strategy method stems from the "Design Thinking" methodology. We use a human-centered approach to understanding and listening to the needs of your customers. By defining your niche within the marketplace, we are better equipped to create design solutions that are unique, competitive, and authentic. Ultimately bridging brand to business success.

Discovery

Discovery

Wherever you are in your journey—a business pivot, reorganization, or brand refresh—we customize a process that best suits your goals. It always starts with understanding your business and customer. Through research and interviews we collaborate with you to pinpoint your key differentiators, define your brand character, and affirm the intent of your business.

Define

Define

By establishing a defined set of guiding principles for your brand — creative messaging, communications, design and visual personality will be consistent, unique and purposeful. This guidance will be the foundation for all creative activity and marketing moving forward.

Design

Design

Your brand platform is the foundation for all creative moving forward: Identity, website, packaging system, or marketing.

Discovery

Discovery

Wherever you are in your journey—a business pivot, reorganization, or brand refresh—we customize a process that best suits your goals. It always starts with understanding your business and customer. Through research and interviews we collaborate with you to pinpoint your key differentiators, define your brand character, and affirm the intent of your business.

Define

Define

By establishing a defined set of guiding principles for your brand — creative messaging, communications, design and visual personality will be consistent, unique and purposeful. This guidance will be the foundation for all creative activity and marketing moving forward.

Design

Design

Your brand platform is the foundation for all creative moving forward: Identity, website, packaging system, or marketing.

Why Brand Strategy?

What it is used for
  • Guidance for Visual Identity

    Guidance for Visual Identity

    The visual identity is a critical component of the brand’s perception. A cohesive brand strategy provides guidance for the visual elements, ensuring that the logo, colors, typography, and design elements convey a consistent and compelling brand image.

  • Meaningful Marketing

    Meaningful Marketing

    A well-defined brand strategy serves as the bedrock of the marketing efforts. It informs content development, writing style, and campaign messaging, allowing the creation of impactful and meaningful marketing materials that connect with the audience on a deeper level.

  • Guidance for Business Decisions

    Guidance for Business Decisions

    Regardless of the size of the business, a well-crafted brand strategy acts as a roadmap, providing clear direction and purpose to guide decision-making processes. It ensures that every choice made aligns with the brand’s core values, personality, and long-term goals.

  • Purposeful Business Growth

    Purposeful Business Growth

    A strong brand strategy enables the organization to foster purposeful business growth by providing a foundation for product and service development. When the brand’s essence is deeply ingrained in every aspect of the offerings, there is a confidence to expand into new markets, create innovative products, and explore new business ventures.

  • Aligned Vision for Employees

    Aligned Vision for Employees

    A strong brand strategy provides employees with a clear and aligned vision to rally behind and believe in. When the team understands and embraces the brand’s values and mission, they become brand ambassadors who contribute to the overall success of the organization.

Other Services

Brand Audit

  • Research perceptions (internally and externally)
  • Review of communication assets
  • Understanding the competition
  • Market Matrix

Naming

  • User understanding of a specific problem or issue
  • Group brainstorming and rapid prototyping
  • Consensus building

Brand Pivot Workshop

  • Reposition strategy
  • Assess current brand and define aspirational brand
  • Strategize an organization/business shift
  • Understand a new audience
  • Strategize for the future

Value Proposition Workshop

  • Define targeted personas
  • Understand your customer needs
  • Fill gaps of unmet needs through a redefined product or service
  • Tweak offerings to better fit your customer’s needs

Ideation Workshop

  • Discover new opportunities
  • Create a new product or service
  • Strategic foresight - design for the future
  • Research the market & understand competition
  • Review of capabilities
  • Invent & brainstorm