Sae Design Group was tasked to redesign the website of Avalon Group, a local real estate development, consulting, and sales company. The design took on a new persona that is sleek and smart without losing warmth; diagonals allude to the “A” in the logo and architectural detail, a new sans serif font family sets the stage for a professional tone, and thoughtful content choreography works to communicate Avalon’s work, services, news, and accomplishments.