Tradewind Group
Tags
Branding
Print
Brand Strategy
Web
B2B
Project
SDG partnered with Tradewind Group to develop a brand rooted in the company’s founding values of humility, respect, and aloha — a visual identity that honors their legacy of supporting local business while reflecting their commitment to Hawaii’s future.
The Tradewind Group logo features a progression of moon-shapes arranged in lei-formation, one wrapping around the other. The symbol suggests connection and partnership, a sense of progressive movement and a deep knowledge of Hawai'i.
Early ideas included elements of momentum, movement, water, and navigation.
The website was designed to introduce Tradewind Group to the world, distinguish itself from Tradewind Capital, and attract local talent committed to Tradewind Group’s vision.
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