Alexander & Baldwin
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Logos
Branding
Real Estate
B2b
Visual Identity
Project
When Alexander & Baldwin transitioned from a diversified conglomerate to a dedicated REIT, SDG developed a new logo and brand system to reflect the strategic shift — a visual identity built for the company's next chapter.
Sae Design Group listened intently to address our concerns and desires...Recommendations not only stemmed from the visual, but also related to our company philosophy and business repositioning.
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