
Elevating an iconic brand
SDG established consistency across a large line of products for Hawaiian Host in redesigning their top-tier line. Our name development and photography for the "Founder's Collection" allowed the product family to be easily identified as premium and better compete at that level.
Packaging, print, naming, photography





With 5 flavors, 6 pack types, and over 22 total SKUs, a design architecture that would translate well across the whole range was critical.





