Sae Design Group

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A Strategic Creative Studio

Sae Design Group
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Hawaiian Host Founder's Collection Macadamia Nut & Milk Chocolate Box Packaging

Elevating an iconic brand

Services

Packaging
Retail
Brand Strategy
Branding

Project

SDG established consistency across a large line of products for Hawaiian Host in redesigning their top-tier line. Our name development and photography for the "Founder's Collection" allowed the product family to be easily identified as premium and better compete at that level.

Hawaiian Host Founders Collection Packaging of Dark Chocolate, White Chocolate, and Milk Chocolate Boxes
The Founders Collection Package design carried on several boxes of different flavored chocolate covered macadamia nuts. Flavors range from white chocolate, matcha, honey-coated, dark chocolate, mik chocolate, and more.
With 5 flavors, 6 pack types, and over 22 total SKUs, a design architecture that would translate well across the whole range was critical.
Bag packaging of Hawaiian Host's chocolate covered fruit bites.
Close shot of a bag of Hawaiian Host Banana Tropical Fruit Bites
The design for the Tropical Fruit Bites packaging is displayed on Fruit Bite bags: Coconut, Pineapple, and Banana.
Hawaiian Host Tiki Deluxe Box closed
Hawaiian Host Tiki Deluxe Packaging

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