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Hawaiian Host Founder's Collection Macadamia Nut & Chocolate Packaging

Elevating an iconic brand

SDG established consistency across a large line of products for Hawaiian Host in redesigning their top-tier line. Our name development and photography for the "Founder's Collection" allowed the product family to be easily identified as premium and better compete at that level.
Packaging, print, naming, photography
Hawaiian Host Founders Collection Packaging of Dark Chocolate, White Chocolate, and Milk Chocolate Boxes
A smaller Founder's Collection Milk Chocolate Box closed on top of a large box. Beneath reveals the insert under the box's cover with a gold pattern printed on it.
The packaging of the Founders Collection Box in three sizes and with two differently sized individually wrapped chocolates.
The Founders Collection Package design carried on several boxes of different flavored chocolate covered macadamia nuts. Flavors range from white chocolate, matcha, honey-coated, dark chocolate, mik chocolate, and more.
Individually wrapped chocolate macadamia nuts of the dark chocolate flavor, milk chocolate flavor, and matcha flavor.

With 5 flavors, 6 pack types, and over 22 total SKUs, a design architecture that would translate well across the whole range was critical.

Bag packaging of Hawaiian Host's chocolate covered fruit bites.
Close shot of a bag of Hawaiian Host Banana Tropical Fruit Bites
The design for the Tropical Fruit Bites packaging is displayed on Fruit Bite bags: Coconut, Pineapple, and Banana.
Hawaiian Host Tiki Deluxe Box closed

Hawaiian Host Tiki Deluxe Packaging
Hawaiian Host Tiki Deluxe Packaging open

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