Halekulani
Over 20+ years, SDG has partnered with Halekulani on projects large and small, across the full spectrum of design disciplines.
Brand Strategy & Development, Collateral, Web Design, Advertising, Environmental
Named after Earl Derr Biggers, 20th century novelist and author of “House Without a Key”, Earl’s features exceptional cocktails in the heart of Halekulani.
As a nod to the rich history of the hotel, a suite of illustrations was created depicting iconic views and elements.
SDG partnered with Anthology Marketing Group for a complete overhaul of Halekulani's website.
"We never knew the names of our seven shades of white. We didn't care because it concocted a visual interpretation of what we want you to feel. When you say white, what does it mean? Light and airy."
MS. PATRICIA TAM, HALEKULANI CHIEF ADVISOR
SDG developed the brand identity, packaging, and environmental design of Halekulani's sister hotel Halepuna, and the Halekulani Bakery found inside.
Blending tonal photography with a curated collection of illustration, SpaHalekulani's print collateral was given a sense of warmth and intimacy.
