Roselani Ice Cream
Services
Visual Identity
Retail
Branding
Packaging
Project
The Nobriga family has proudly operated Roselani since 1932. As their long-standing design partner, SDG has refreshed the visual identity of both their classic flagship lines and their newer, innovative product offerings.
The logo redesign sought something cleaner and more functional, while preserving key equity elements. By losing the gradient and focusing in on one specific hue, a clearer core brand color could be established.
