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A Strategic Creative Studio

Sae Design Group

Stationery and brochures

HFS Federal Credit Union

Inspired by the Native Hawaiian ‘I’iwi bird, known for its bright feathers and beautiful song, the mark captures the kinship between parent and child and is symbolic of the HFS promise to nurture every member relationship and foster generational financial growth.
Brand Strategy, Brand Identity, Stationery, Environmental
Secondary illustrations
Signage
Cooler bag
Stationery top down view
Brochure top down view
Bird Day Cards
Advertising campaign "Yeah You"
Advertising campaign "Keiki Ka Ching"