![](https://images.prismic.io/saedesign/45d67103-05d8-4719-8481-940b07a673f7_The-Modern-Hotel_1.jpg?auto=compress,format)
High Design Meets Barefoot Luxury
SDG sought to create a visual language and suite of design elements as impactful and unique as the property itself. A boundary-pushing color palette was inspired by the beachfront location. Typographic illustrations took the visceral forms of sea creatures.
Collateral, Stationery & Print Design, Advertising
![](https://images.prismic.io/saedesign/a78e3763-341e-451d-ad0a-ba46dd617a22_The-Modern-Hotel_5.jpg?auto=compress,format)
![](https://images.prismic.io/saedesign/4fa54c66-8e71-4c59-a38d-c143ae984997_The-Modern-Hotel_3.jpg?auto=compress,format)
![](https://images.prismic.io/saedesign/4112d289-fb0b-4245-a73c-40fcf113a8c2_The-Modern-Hotel_6.jpg?auto=compress,format)
![](https://images.prismic.io/saedesign/f93387d0-8844-44de-88f8-05063001434e_The-Modern-Hotel_13.jpg?auto=compress,format)
![](https://images.prismic.io/saedesign/d17b7dfb-d487-4c9e-84fa-35ddba434643_The-Modern-Hotel_9.1.png?auto=compress,format)
![](https://images.prismic.io/saedesign/06a6646c-ff5f-40e0-a90f-9824bb167545_THEMODERN_12.1.jpg?auto=compress,format)
![](https://images.prismic.io/saedesign/278c7ad7-6f61-4b98-83ea-072a49d5a980_THEMODERN_10.1.jpg?auto=compress,format)
![](https://images.prismic.io/saedesign/f3f87917-b3d8-41e2-b211-b289d7b58cd8_The-Modern-Hotel_7.1.jpg?auto=compress,format)
Custom sales kits were created, housing Events and Wedding print collateral