sdg-banana-default sdg-banana-peeled yellow-case-sparkle

Sae Design Group

Maui Nui Strong Website Redesign

Amidst the COVID-19 pandemic, Maui County needed a quick solution for updating and improving its website: a basecamp for health-related resources, guidelines and news updates.
UX, web design & development, branding, illustration
The website had the important role of disseminating information about COVID-19 and keeping the community updated. With so much conflicting and confusing information out there, Maui County needed a site that could be a singular resource and hub for any COVID related news relevant to Maui Nui.
Given how bleak the mood was generally, we developed a look and feel that was hopeful while also remaining authoritative enough.

Name development: “Maui Nui Strong” was a simple yet powerful name that could act as a rallying cry for the people of Maui Nui. ‘Maui Nui’ refers to the islands Maui, Lānaʻi and Molokaʻi.

Filtering Function

We reorganized the library of resources into user-oriented groupings. The tags help users to filter down to specific subcategories.

design informed by data

We utilized analytics information about site visitors to form the site structure and page layouts

Recommendations for a more intuitive experience

We audited and reorganized the content hierarchy, from top-level sitemap to individual pages. This is guided by both user goals and business goals.

“We wanted to communicate that help is available and this is how you access it”
JoAnn Inamasu