Maui Nui Strong Website Redesign
Amidst the COVID-19 pandemic, Maui County needed a quick solution for updating and improving its website: a basecamp for health-related resources, guidelines and news updates.
UX, web design & development, branding, illustration
Given how bleak the mood was generally, we developed a look and feel that was hopeful while also remaining authoritative enough.
Name development: “Maui Nui Strong” was a simple yet powerful name that could act as a rallying cry for the people of Maui Nui. ‘Maui Nui’ refers to the islands Maui, Lānaʻi and Molokaʻi.
Filtering Function
We reorganized the library of resources into user-oriented groupings.
The tags help users to filter down to specific subcategories.
design informed by data
We utilized analytics information about site visitors to form the site structure and page layouts
Recommendations for a more intuitive experience
We audited and reorganized the content hierarchy, from top-level sitemap to individual pages. This is guided by both user goals and business goals.
“We wanted to communicate that help is available and this is how you access it”
JoAnn Inamasu
More Stuff
