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A Strategic Creative Studio

Sae Design Group

Hawaiian Beauty and Bodycare

Mamalani is a local company from Kailua, Oahu, creating natural bodycare and beauty products made with Hawaiian ingredients. We worked with Mele of Mamalani to revamp and define elements for the brand identity and packaging, helping to pull the system of products together as one family.
Brand audit, branding, packaging

The Mamalani logo was formerly done in multiple variations and fonts. It needed to be more anchored and recognizable, so we defined one distinct mark and font to establish the consistency it needed. The chosen font, we felt, was in tune with the existing flower icon. It sends out a strong yet carefree, natural air indicative of Mamalani.