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A Strategic Creative Studio

Sae Design Group

Refreshing Refreshment

Born in 1995, Hawaiian Springs had seen growth, and was eyeing mainland and Asian markets. After studying the increasingly saturated water market, we developed a brand that was culturally thoughtful, authentically of-place, and a bottle that would stand out by means of shape and color.

Sae led us in a direction that ultimately concluded with a package design of both bottle and label that won a Silver Award for Packaging by Beverage World Magazine. Hawaiian Springs has since incorporated this distinction into its marketing efforts in both Hawaii, the U.S. mainland and Asia with growing success. I would recommend Saedene Ota and her firm to anyone.