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Sae Design Group

Refreshing Refreshment

Born in 1995, Hawaiian Springs had seen growth, and was eyeing mainland and Asian markets. After studying the increasingly saturated water market, we developed a brand that was culturally thoughtful, authentically of-place, and a bottle that would stand out by means of shape and color.

Sae led us in a direction that ultimately concluded with a package design of both bottle and label that won a Silver Award for Packaging by Beverage World Magazine. Hawaiian Springs has since incorporated this distinction into its marketing efforts in both Hawaii, the U.S. mainland and Asia with growing success. I would recommend Saedene Ota and her firm to anyone.