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A Strategic Creative Studio

Sae Design Group


Over 20+ years, Sae Design Group has partnered with Halekulani on projects large and small, across the spectrum of design disciplines.
Brand Strategy & Development, Collateral, Web Design, Advertising, Environmental
Earls Matchbook and Placemat

Named after Earl Derr Biggers, the acclaimed 20th century novelist who wrote “House Without a Key” while vacationing in Hawaii, Earl’s features extraordinary cocktails in the heart of Halekulani

As a nod to the rich history of the Halekulani property, a suite of illustrations were created, depicting iconic views and elements that could be used across a range of touchpoints.
SDG partnered with Anthology Marketing Group for a complete overhaul of Halekulani's website.
"We never knew the names of our seven shades of white. We didn't care because it concocted a visual interpretation of what we want you to feel. When you say white, what does it mean? Light and airy."

Across the street at the Halekulani's sister hotel Halepuna, you can find the Halekulani Bakery. SDG helped its launch with brand identity, packaging, and environmental design.

Blending tonal photography with a curated collection of illustration, SpaHalekulani's print collateral was given a sense of warmth and intimacy.