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A Strategic Creative Studio

Sae Design Group

Fit for Royalty

The Elite membership program was developed to reward Grand Wailea’s most loyal guests with offerings of exclusive benefits and services. The symbol is inspired by the traditional feather cape of past Ali‘i, or king, Though inspired by an artifact, the fresh color system and bold patterns, represent the sophistication of any modern traveler. 
Cultural research, logo design, print collateral, art direction
The color palette draws inspiration from the birds whose feathers were used to create the capes, head-dresses, and myriad other accoutrements of the Ali'i.
SDG provided art direction and worked on-site in partnership with Honolulu-based photographer Dana Edmunds (