Interconnected Market Place
The original International Market Place was home to many small business kiosks, its reinvention was a catalyst to drive inspirations of the past with a fresh approach. The Dukes Lane logo carries hints of classic Hawaii with its vintage ocean hues and hand lettered surfer vibes. And like the many stalls in the original market place, the Dukes Lane menu alludes to the separate, yet interconnected businesses by its interlocking block design.
Logo design, Brand Identity, Packaging, Print, Environmental